I was curious to see what media conglomerate had its arms wrapped around the second movie in the Twilight series, New Moon. I was stunned to see the arms of an unfamiliar film production company called Summit Entertainment, LLC. Who are these guys?
From their website, it appears they are a “worldwide theatrical motion picture development, financing, production, and distribution studio.” I find this very interesting, along with some other facts. First, the company intends on rolling out 10-12 films a year. This number seems very small to me. I attempted to find out how many films are released a year from Touchstone Pictures and Miramax Films (Walt Disney Corp.), but I could not find a number for comparison, unfortunately. Secondly, Summit Entertainment is a limited liability company, which means there are no stock options and ownership is smaller in size. This organizational makeup is a deep contrast from the big media conglomerates.
According to recent news on http://www.newmoonmovie.org/, (reported by Gossip Cop) New Moon has topped the charts at $437.7 million worldwide for box office sales. If I were one of the large media conglomerates, I would ask myself how I lost this sweet venture that has great product tie-in opportunities with the soundtrack, book series (publishing company), board games, and fast food meal deals. The book’s publishing company is not owned by Summit Entertainment, but it appears that Summit struck a deal with Atlantic Records for the soundtrack. In addition, Summit has a deal with Konami Digital Entertainment, Inc. and Screenlife, as the Scene It?® Twilight™ game release appeared as news in the “News” section of their webpage in September. Lastly, everyone has seen the Burger King commercials with Team Jacob and Team Edward. Not only will New Moon get additional advertising, but Burger King will reap benefits through their sales of New Moon packaged meals, New Moon BK Crown Cards (gift cards with New Moon scenes- the perfect gift for kids from mom and dad), and $9.99 eco-friendly water bottles that have mugs of either Jacob or Edward to support their teams (http://www.bk.com/en/us/campaigns/new-moon.html). I can bet teenagers are having a heyday with these water bottles.
So, just what are the implications of Summit Entertainment having a hold on the Twilight series? Well, it means more competition in a marketplace where other media conglomerates have overshadowed the film industry. However, despite how small Summit Entertainment may seem, I have trouble believing it is the small, independent film company people believe it to be. Below is a list of some of their notable films. Strategy and revenue are up their sleeves, just like all the others, and it will only be a matter of time before they establish themselves in the media marketplace, or are bought out by News Corp., Walt Disney Corporation, General Electric, or one of the other 500 lb. gorillas.
Some notable films:
American Pie
Michael Clayton
Mr. & Mrs. Smith
Neverending Story
Sisterhood of the Traveling Pants
The Shawshank Redemption
Sahara
P.S. I Love You
Resident Evil
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment